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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Introduction This series presents R codes that reproduce the results for The Corporate Reputation Model presented in Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R by Joseph F. Hair Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, and Soumya Ray. The goal of The Corporate Reputation Model is to explain the effects of corporate reputation on customer satisfaction (CUSA)

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Structural Equation Modelling (SEM)

Introduction Structural Equation Modelling (SEM) represents a powerful statistical technique used to test and estimate causal relationships using a combination of statistical data and qualitative causal assumptions. Researchers and analysts employ SEM to explore complex relationships among variables, making it essential in fields such as psychology, sociology, and business research. SEM allows for the simultaneous examination

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Expert data analysis and targeted content creation

We will do your research data analysis and statistical analysis using spss Hi, I’m Rigorous Statistics. With 10 years of experience, We deliver expert research data analysis and niche content creation for clients from all industries ranging from automotive to tech and health. Our analytical specialties include using SPSS, Python and Stata to analyze, interpret,

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Chi-Square Test for Association using SPSS Statistics

Introduction The chi-square test for independence, also called Pearson’s chi-square test or the chi-square test of association, is used to discover if there is a relationship between two categorical variables. SPSS Statistics Assumptions When you choose to analyse your data using a chi-square test for independence, you need to make sure that the data you

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Principal Components Analysis (PCA) using SPSS Statistics

  Introduction Principal components analysis (PCA, for short) is a variable-reduction technique that shares many similarities to exploratory factor analysis. Its aim is to reduce a larger set of variables into a smaller set of ‘artificial’ variables, called ‘principal components’, which account for most of the variance in the original variables. There are a number

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