Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Introduction This series presents R codes that reproduce the results for The Corporate Reputation Model presented in Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R by Joseph F. Hair Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, and Soumya Ray. The goal of The Corporate Reputation Model is to explain the effects of corporate reputation on customer satisfaction (CUSA) […]
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